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The web site has the following in the site, "Last held Sunday, 11th March 2018, at 0900." We noticed that the web site also stated " This event was held under ARC rules." It also said " This event is the joint enterprise of AVR and the Rotary Club of Westbury. The proceeds for this event will be given to charities supported by the Rotary Club of Westbury. And the Shree Saraswoti School project. To rebuild schools destroyed by the earthquakes in Nepal. The souvenir prize, a special mug, which was so popular in 2017 was once more awarded to all finishers, next year we might think of something else ideas?." The header had AVR as the highest ranking optimized keyword. This keyword is followed by Wiltshire, Imber, and Ultra which isn't as urgent as AVR. The other words imber-ultra.org uses is Runners. Running is included and might not be seen by web engines.